About

Builder of socially-amplified, real-world and online promotions for nearly every single record label, film studio, and TV network in America.

I know how to create promotions that CONNECT with your core base, ATTRACT new fans, and DELIVER results.

I take an all-encompassing approach to generate solutions that fuel real-world buzz by using the best features of social & online marketing.

  • Clients include Fox (X Files, Lucifer, Simpsons, Family Guy), BBC (Torchwood), Cartoon Network / adult swim (Rick & Morty, Robot Chicken, Aqua Teen Hunger Force), TBS (The Librarian), Focus Features (Hanna, 9), Hasbro (My Little Pony), Sony, Universal, Warner Bros, and many more.

  • Ran organic and paid social campaigns that generated over $20 million in gross revenue for Hollywood-based auction house Profiles in History

  • Sold $1 million in tickets at zero upfront cost by creating socially-enabled local affiliate sales program for pop culture fest Wizard World

  • Author of white papers that have been adopted by the office of Los Angeles Mayor Eric Garcetti and Music Business trade organization NARM

  • Author, Amazon bestseller Snapchat 101 for Adults, which Snap CEO Evan Spiegel himself calls, “Easy to understand and approachable.”

  • Creator, LA Tech Digest -- Southern California’s #1 resource for information about Los Angeles’s tech world, from startups to public companies

  • Public Speaker, SxSW, MIDEM, Canadian Music Week, Bandwidth, Digital Entertainment World (DEW), Digital LA, SF Music Tech

  • Creator, New Music Tipsheet -- the music industry's #1 resource for new release information

  • Got a 500x (yes, 500x!) ROI on the sale of web domain name dontbeadick.com

  • Winning contestant, Wheel of Fortune and Let's Make a Deal

  • Slow-danced with a Harlem Globetrotter on international TV

  • Featured Guest, Tech & Government: CNN International

  • Host, AOL's New Music Minute